Explainer film
Vela Coffee Co.
Explainer film for Vela Coffee Co., a specialty coffee roaster.
The challenge
The brief was short and ambitious: create a motion language that feels considered and confident, without losing the warmth people already associate with Vela Coffee Co..
Our approach
We began by listening — workshops, site visits and long conversations with the people closest to the work. A few recurring themes quickly became the backbone of the project.
Material, scale and detail were developed together from the start, so nothing felt bolted on at the end.
The outcome
Vela Coffee Co. now has a foundation that can grow with it: flexible enough for what comes next, consistent enough to be recognizable at a glance.
Next project
Vela Wines →