Motion system
Oakhurst Outfitters
Motion system for Oakhurst Outfitters, a outdoor gear retailer.
The challenge
Oakhurst Outfitters came to us at a turning point. The business had grown quickly, but the motion language no longer reflected the quality of what they actually do.
Our approach
Our focus was on storyboards first. Get that right and everything else has something to hang from.
Rather than chase trends, we leaned into what makes Oakhurst Outfitters different. Every decision was tested against real use, not mood boards.
The outcome
The project was completed in summer 2022. Feedback from Oakhurst Outfitters and the people who use it every day has been overwhelmingly positive.
Next project
Marlow Outfitters →